About Fresh Route
Fresh Route is a fresh produce trading company based in Egypt, connecting growers here to markets around the world. We are a small, hands-on team who know this business from the packhouse floor to the loading dock – and we built the company around one simple idea: fresh produce should move fast, arrive in great condition, and never carry any surprises.
We work with trustworthy growers and comprehensive quality systems to keep our customers supplied with fresh fruit and vegetables on a year-round basis. Alongside our roots in Egypt, we have also built relationships with growers and packhouses in other origins – so when one season winds down, another is just getting started, and our customers are never left waiting.
Our Mission
To be the first partner that growers and buyers think of – the one who shows up on time, keeps its word, and delivers the quality that is promised, shipment after shipment.
Our Vision
To be recognised internationally as an Egyptian export company that puts quality, service and value first – and, in doing so, to help raise the bar for Egypt’s fresh produce sector as a whole.
Our Values
Service – Our customers’ satisfaction is our starting point, not an afterthought. Every order gets the same care and attention, whether it is our biggest client or our newest one.
Integrity – We take our responsibility toward our customers, our people and the environment seriously. Doing business the right way isn’t a slogan for us – it’s how we’ve built every relationship we have.
Quality – We hold every shipment to a standard we’d be happy to see on our own table. Our team keeps learning new techniques and standards, and applies what works best to the way we grow, pack and ship.